You’ve done
the hard work.
It’s time to drop some jaws.
Transform years of research into visual stories
that make reviewers, funders, and audiences
stop scrolling and start paying attention.
My name is Marta Wronska.
I’m a science communication and visual thinking consultant, with a PhD from the University of Groningen in the Netherlands on the psychology of creative thinking. I help researchers bridge the gap between nerdy brilliance and real-world recognition through hand-drawn storytelling.
What about you?
Let me guess…
You spent a year, two, sometimes five or more, meticulously conducting your research. Slowly, you dug yourself down into the rabbit hole of literature reviews, fancy new methods, and nerdy statistical models…
You collected the data, then something went wrong - of course it always does, whether on the human side or on the practical side. The project got delayed, and you ended up investing more time than you'd ever planned. You were sinking deeper and deeper into the depths and twists and turns of the hole.
Yes, it was sometimes dark and claustrophobic in that rabbit hole. But in the end, it was YOUR hole - cozy, familiar, and smelling of hard-earned achievement.
Once your project was finished, you faced a choice.
You could spend weeks crafting the perfect explanation for people who weren't down there with you - time you simply don't have between teaching, admin work, and your next research project. Or you could let your brilliant work speak only to the handful of academics who already live in similar rabbit holes.
The result? Your groundbreaking research got trapped in academic limbo, buried in technical language, or simply ignored by the very people who needed to understand it most - not because it wasn't important, but because translating it for broader audiences takes precious time and energy you don't have.
But what if someone dived into the rabbit hole with you,
understood the journey you've taken,
and helped you create a clear path out that others can follow?
Your research deserves to see daylight. And the world deserves to understand it. But you shouldn't have to choose between doing good research and communicating it well. That's where I come in.
I specialize in translating research rabbit holes into visual stories that connect with the people who need to hear them - without you having to spend weeks explaining every detail. I help you reclaim those weeks you'd spend crafting explanations by transforming your complex work into visual stories that do the talking for you. Think of me as your research translator - someone who speaks both "academic" and "human" fluently.
You focus on the research. I'll handle the storytelling.
Here's how I help researchers communicate science:
Pre-ordered Visual Summaries
We discuss your message, I create the visual for you.
✅figures for grant proposals (ERC, NWO, etc.)
✅visual CV and job application materials
✅conference posters
✅visual networking cards
✅teaching materials
✅public outreach visuals
✅social media posts (LinkedIn, Instagram, Facebook)
Live Visual Summaries
You present, I capture the key ideas in real-time.
✅graphic recording
✅ conference documentation
✅quick 1:1 “Draw My Research” sessions
Visual Communication Workshops
I guide you, you learn to create visuals yourself.
✅Visual Science Communication for Online Networking
✅Communicating Science through Visually Engaging Posters
✅Communicating your PhD through Visual Thinking
✅Marketing your Research through Visual Thinking
✅Create your Visual Networking Card
I create the visuals for you.
For academic success:
Let's be honest - academia is drowning in text. 90% of our communication happens through written words, and while precision matters, this text-heavy approach often buries the most compelling parts of our research. Visual summaries can break through this barrier, grabbing the attention of overwhelmed grant reviewers, helping interdisciplinary teams actually understand each other, and opening doors to collaborations you never expected. Academia needs more visuals, and I'm here to help researchers like you stand out in a sea of dense text.
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Grant applications are brutal - we all know it. You're competing against hundreds of brilliant researchers, reviewers are juggling your proposal between their teaching loads and admin duties, and panels include academics from different fields who need to understand why your research matters. A well-designed visual summary cuts through this chaos by making your complex research immediately understandable to busy, interdisciplinary reviewers. Perfect for ERC grants, NWO funding, and other major proposals. You get a custom hand-drawn figure that grabs attention, communicates across disciplines, and helps your proposal stand out in the pile.
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The academic job market is overwhelming for everyone involved. Search committees sift through hundreds of applications while managing their own research, teaching, and service obligations. A research statement infographic helps busy faculty quickly grasp your research trajectory and remember why your work matters when they're making final decisions. Perfect for faculty positions and postdoc applications, you receive a visual summary that complements your written statement and makes your contributions impossible to forget in a crowded applicant pool.
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Everyone claims to be passionate about teaching, but how do you actually show it? Academic institutions increasingly value effective teaching, but traditional teaching statements often blur together in text-heavy application packets. A visual teaching statement helps search committees understand your unique approach to student learning and see the impact of your pedagogical methods at a glance. Perfect for teaching-focused positions and institutions emphasizing undergraduate education, you get a professional illustration that demonstrates rather than just describes your teaching philosophy.
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Death by PowerPoint is real, especially at academic conferences. When everyone's presenting bullet-heavy slides, your research gets lost in a blur of text. Hand-drawn presentation visuals help your ideas stick with audiences, spark the kinds of conversations that lead to collaborations, and ensure people remember your work long after the conference ends. You receive custom illustrations and professional graphics that transform dense slides into engaging visual stories.
For public engagement:
Here's the challenge: people won't listen to your research unless it clearly solves their problems or feels personally relevant to them. Even when they are motivated to learn more, academic language creates another barrier - they want to understand but simply can't decode the jargon. These communication barriers create a huge distance between researchers and the very people who could benefit from and support their work. I help bridge these gaps and shorten that distance, creating a level playing field where researchers and their potential partners can actually understand each other and build mutually beneficial collaborations.
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Generic clipart rarely matches what you actually mean by your research concepts. A stock "brain" icon might represent intelligence, creativity, cognition, or mental health - but which one matches your specific definition? When you're presenting concepts like "psychological safety" or "job satisfaction" as measured by your particular scale, custom icons can represent exactly what you're studying. I create hand-drawn icons based on your definitions, so your visual language matches your research language.
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Academic presentations often don't translate well to boardrooms. Business leaders, policymakers, and industry partners may need to understand why your research matters to them, but they're typically more interested in practical applications than methodology or statistical significance. Visual summaries - whether infographics, posters, or presentation graphics - can help you communicate your research value in language that decision-makers find accessible and memorable. I help you identify the content and message most relevant for your specific situation, then design visuals that effectively convey that message.
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Social media can be challenging territory for academic language. These platforms move fast, attention spans are short, and research often gets lost in feeds full of competing content. Visual summaries designed for social platforms can help you cut through the noise, engage broader audiences, and start conversations about your research with people who might never read an academic paper but could benefit from knowing about your work.
For conferences and events:
I offer graphic recording and live visual summaries during conferences - simple visuals that capture what's being said and help maximize the conference experience for your participants. It's surprisingly helpful for making ideas stick around after everyone goes home.
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I sit in the audience and draw while your speakers are presenting, extracting the essence of their talks and putting the key ideas on paper. I listen for the main points, interesting quotes, or when someone explains something in a way that clicks. The live visual summaries end up being useful in multiple ways: your speakers get a visual record of their presentation, participants have something engaging to look at and remember, and you get concrete content to share on social media or include in post-event reports.
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You know how networking at conferences can feel rushed and forgettable for participants? In these quick, 15-minute sessions, researchers explain their work to me and I sketch it out as we talk. Your participants walk away with visual summaries they can actually show people later - perfect for enhancing networking outcomes and giving researchers tools that make conversations more memorable.
Here's how I help researchers communicate science:
Build academic impact
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Build bridges with practice
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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Bring interactive workshops to your group
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Bring visuals to your conference
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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Basic
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
Intermediate
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
Advanced
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
Put your ideas into drawings!
I’m an academic obsessed with visuals.
Balancing between crooked creativity and rigorous research is totally my thing. During my PhD, I enjoyed looking for the core mechanisms of creative thinking so much that I ended up running a multi-meta-analysis. But working with endless streams of words exhausted me. Taking visual notes helped me focus, memorize the core of the prior literature, and catch the gist of conference talks and keynotes. I’ve illustrated my own conference talks and posters and created visual job applications. I sketchnoted ideas during my meetings with supervisors. In the academic world, we all tend to lose ourselves in abstract words, alternative explanations, and moderated mediations. That’s why I want to help academics make their research more tangible: create the big picture - or rather, a big drawing - of their abstract intellectual work.
What is your goal?
PROMOTE YOUR WORK
Visual summary of your recently accepted paper
Visual summary of your seminal work
Visual summary of your line of research
PRESENT AT AN EVENT
Visual conference poster
Visual conference presentation
Live drawing at your conference
LEARN & FACILITATE
Visual job application
Visual thinking workshop for your group
Visual facilitation of a meeting
How I visualize your ideas
First, I ask you about the purpose and the target audience of your visual summary. We discuss which information is essential to include and I inform you about the price. It depends on the type, quality, and length of the source material, as well as on the type of visualization.
Then, it’s time for me to get creative! I brainstorm the form and the details of your summary. Sometimes I ask you to review some icons or to give more background information. This ensures that we’re on the same page and that you’ll be 100% satisfied with the end result.
At this point, I send you the full visual summary, which could be a final version. However, I suggest that you look closely at the text and icons, and check whether it conveys your message accurately. If something isn’t right, I offer one round of revisions without additional cost.
I send you the final visual summary in high resolution. Wohooo! Your visual summary is ready to fly out into the big world!
